5 CASH DMS · MASTER IMPLEMENTERS

Five messages that turn quiet contacts into clients.

Built for warm and lukewarm people. Cold is a different game.

There are no leaky pipelines.
Only un-invited prospects.

Most people find fifteen interested people, then talk themselves out of asking every one.

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MARC, ON THE CALL
If I have the best intentions, there’s nothing to feel guilty about.

Not replying is not rejection. People are overwhelmed. Cold by choice is fine. Cold because you were lazy to follow up is not.

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THE FRAME

Every DM does one job.

01
CONNECT

Open the door. Nothing to answer.

02
QUALIFY

Find out what they actually want.

03
INVITE

Only when you honestly think you can help.

Three jobs in one message is why people go quiet.

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MARC, ON HOW MUCH RAPPORT
I only build rapport with people who want to work with me.

Build rapport in proportion to the interest they have shown. It is a range, not a ritual.

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MESSAGE 1 · SEND SOMETHING USEFUL

Send something that actually helps.

Hey [Name]! Random, but I finally finished the thing I've been building for months & thought of you
In it I cover: The filter that keeps your calendar full of the right people The asset that replaces the 24 page PDF nobody finishes The 15 minute daily rhythm that turns quiet followers into replies
Want me to send it over? :)

For someone cold, three bullets. For a friend, leave them out.

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MESSAGE 1 · IT CANNOT READ AS YOURS

Stop being a summary guy.

BEFORE
Hey bro, this is an article I wrote about this
AFTER
Hey bro, just FYI, I actually did research over the past four months about [person]. Here are my biggest notes. If you want, amazing, if not, no problem

Same content. Add your own insight and it stops feeling self-serving.

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MESSAGE 2 · THE LEAD MAGNET

Get a small yes first.

Hey [Name]! I made a short guide I go through with my own clients before they commit
Want me to send it over? Just reply yes :)

If they type yes, they open it. If you just send it, they delete it. Same guide.

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FOLLOWING UP

Three clocks, not one.

01
Live thread

24 hours, then 48, then close it off.

02
Parked warm

Wait five to seven days.

03
Value layer

Every two weeks. Two campaigns a month.

Lead with something useful. “Did you see my message?” is the fallback.

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MESSAGE 3 · THE INVITE

Tease first. Details second.

Hey [Name]! Next month I'm organising something on [topic]
Wondering, would you like more details when I announce it? Thought it could be useful for most of my friends anyway :)

“Want details” is a smaller yes than “want to come”.

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MESSAGE 4 · HOW HAVE YOU BEEN

No question in the first message back.

Hey [Name]! Just wanted to share a note of gratitude for your trust & support with MI & me years back hahah
(a warm middle line, full script on the page)
Take care yes!! Sending you lots of love & joy today

Message one is pure give. The question waits until they reply.

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MESSAGE 5 · SECOND POSITIONING
Read it as them.
Under 8 out of 10? Rewrite it.

When a message is not landing, you wrote it from your side, not theirs.

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WHEN THE BUYER IS WEALTHY

They want an experience, not a pitch.

01
Interview first

Situation, dream outcome, then problems.

02
Go to them

Their house, not their inbox. Get the energy.

03
Remember the teh peng

Order it before they arrive next time.

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DO IT NOW
Ten messages. Warmest first. Tonight.

One job per message. Post your reply count in the group.

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